Thank you to COOL COMPANIES by COOL EXPERIENCES for the warm welcome. We’re excited to be part of a community that brings ideas to life. We remain committed to what we do best: strategy, creativity, and flawless execution to drive projects that create real impact.

Being recognized by one of the most respected awards in the global legal industry is something we don’t take lightly. Receiving this recognition, granted by an institution that has been honoring legal excellence for two decades, validates the trust that you, our clients, have placed in us. We want to keep building this path alongside you and growing together toward even greater goals.

In an interview with Milenio, our partner Orlando Pérez Gárate analyzes which sectors could be impacted—and how—by potential regional production requirements in the upcoming review of the USMCA. You can read the full article here, which includes insights from various experts: https://lnkd.in/eNn8AaWa

We are honored to share that Tsuru Abogados has been recognized as Copyright Law Firm of the Year by Managing Intellectual Property, one of the most prestigious awards in the global legal industry. This Thursday the 9th, in New York, our partners Kiyoshi Tsuru and Rodolfo Rangel received the award on behalf of all the partners and team members who are part of the firm. This recognition reflects our team’s work, strategic vision, and ongoing commitment to the protection and continued evolution of copyright.

We’ve been recognized by the IP Managing Awards as Firm of the Year in the Copyright category! We are very grateful for the recognition and for this distinction that we owe to the work of our team. This achievement is a reminder of why we do what we do: working with rigor, creativity, and strategy to protect your creations. A big thank you to our clients, colleagues, and the entire team who made this possible. This award is yours too!

Where does strategy end and infringement begin? On April 9, we covered two key topics key topics: ambush marketing and IMPI’s new digital enforcement powers. From brands creating perceived ties to major events to the authority to take down or block online content, the reform raises questions the legal industry can’t afford to ignore.

Kiyoshi Tsuru at the 2026 Private Capital Summit by AMEXCAP: “There are angel investors who believe in Mexican and Latin American projects that integrate science and technology to do things differently.”

No, the Supreme Court did not “change the game” in trademark law. In recent days, headlines have been circulating suggesting a major shift in trademark law in Mexico. The reality is much simpler. What actually happened? On one hand, the Supreme Court reiterated that a trademark registration may be invalidated if it was granted in violation of the law. This is nothing new, it has long been a recognized ground under the Federal Law for the Protection of Industrial Property. On the other hand, a judicial opinion published in the Federal Judicial Weekly revisits existing criteria regarding trademark use in cancellation (non-use) cases. The rules of the game have not changed. Courts are simply confirming principles that were already part of the legal framework. At Tsuru, we guide you through it.