We redefine the ordinary to protect what truly matters.
Who we are?
The legal firm that makes sense of the new and masters the complex.
We explore unconventional paths to solve today’s most challenging legal issues and anticipate those of the future.
Trayectoria
AÑOS
+22
CASOS
184
Clientes
76
Affiliations
We are an active part of the most influential global organizations, collaborating to lead the constant evolution of the legal landscape.
What do we do?
We have led change for a quarter of a century.
We defend the rights of those shaping the future from Mexico City (and the metaverse).
The team
Kiyoshi Tsuru
Founding Partner
Irely Aquique
Partner
Rodolfo Rangel
Managing Partner
Orlando Pérez
Partner

Technology

Intellectual Property

Arbitration and International Trade

Entertainment

Litigation

Advertising and Consumer Protection

Corporate and transactional

Startups and Venture Capital

Legal Marketing

Recognitions & Rankings
2025
A premier law firm, distinguished by its exceptional professionalism and commitment to client engagement. Their ability to accommodate both legal needs and budget constraints is truly commendable, making them a valuable partner for local companies and global brands.”
WTR 1000
2025
“A robust choice for any major company facing complex contentious IP issues, excelling as it does in dispute resolution in the practice area.”
Legal 500
2025
“High level of competence and skill in dealing with complex and sophisticated situations. I am always consistently impressed by the professionalism and dedication of the team.”
CHAMBERS
2024
"Kiyoshi Tsuru Patent Star 2024 / Trademark Star 2024
Rodolfo Rangel Trade Mark Star 2024
Cristian Aviña Rising Star 2024"
IP STARS
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Our Pulse

Stay up to date with our agenda and follow our footprint.  As leading experts, we’ll guide you where you need to go.

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News
7.7.25

Our founding partner, Kiyoshi Tsuru, participated on June 30 in the opening of North America Week, organized by the American Chamber of Commerce/Mexico (AmCham) in Mexico City. During his remarks, he highlighted the challenges posed by the emergence of Artificial Intelligence (AI) in the country, as well as the opportunity to close the digital divide and position Mexico among the world’s most competitive economies.

News
7.7.25

On July 2nd, clients and team members from Tsuru took part in the 2025 Lawyers’ Race, organized by Appleseed México, A.C., a non-profit initiative that provides pro bono legal advice to civil society organizations in Mexico. At Tsuru, we are proud to have sponsored and participated in this Lawyers’ Race for the tenth year in a row. The Race not only raises funds to support Appleseed’s pro bono work; it also brings visibility to the importance of access to justice for all. Congratulations to our clients and collaborators who proudly represented Tsuru’s values with energy and conviction!

News
7.7.25

On July 2nd, our Founding Partner, Kiyoshi Tsuru, and Irely Aquique, Partner, participated in the meeting between representatives of the Wixárika community, the Director General of the Mexican Institute of Industrial Property (IMPI), Dr. Santiago Nieto, and Congresswoman Amalia López. Kiyoshi and Irely attended in their capacity as legal advisors to the representatives of the Wixárika people, in a pro bono effort that reflects our commitment to Mexico’s Indigenous communities and the defense of their cultural rights.

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Get in touch with us
Schedule a meeting at our metaverse office
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